{"id":178,"date":"2021-11-08T01:51:38","date_gmt":"2021-11-08T01:51:38","guid":{"rendered":"https:\/\/10limited.com\/blog\/?p=178"},"modified":"2021-11-08T02:24:44","modified_gmt":"2021-11-08T02:24:44","slug":"ralph-lauren-and-new-technology-in-fashion","status":"publish","type":"post","link":"https:\/\/10limited.com\/blog\/2021\/11\/08\/ralph-lauren-and-new-technology-in-fashion\/","title":{"rendered":"Ralph Lauren and new technology in fashion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"178\" class=\"elementor elementor-178\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe392c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe392c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74572a5\" data-id=\"74572a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfbd98e elementor-widget elementor-widget-text-editor\" data-id=\"cfbd98e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ralph Lauren storefront retailers may be fitted with new textile dyeing technologies for on-the-spot printing or coloring the blanks of cotton shirts and blouses in store. Dow is a major player in textile dye works working with Ralph Lauren on new processes for cotton dyeing. This could really up the ante on individualized style.<\/p>\n<p>Can you imagine designing you own Polo shirt or matching it to your wife dress for that special occasion? Now you can be the designer.&nbsp;<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">&#8220;Ralph Lauren and Dow are open-sourcing a new platform that aims to transform how the apparel industry dyes cotton.<\/span><\/p><p>The two companies released a detailed manual regarding how to dye cotton more sustainably and effectively by using ECOFAST Pure Sustainable Textile Treatment. The manual details how to use ECOFAST Pure, a cationic cotton treatment developed by Dow with existing dyeing equipment.<\/p><p>\u201cAs fashion supply chains look to recover from impacts of the pandemic, there is a critical window to build more-sustainable practices into production processes,\u201d said Mary Draves, chief sustainability officer at Dow. \u201cBy collaborating today to scale a less resource-intensive dyeing process, we can help address pressing challenge like climate change and water resiliency in the long term.\u201d<\/p><p>Conventional fabric dyeing uses more than a trillion gallons of water each year, according to the companies. Dow says the new platform uses 90 percent less chemicals, 50 percent less dye, 50 percent less water and 40 percent less energy. Ralph Lauren is the first brand to use ECOFAST Pure and will use the technology in its cotton-dyeing process as part of its new Color on Demand platform. The Color on Demand platform is a system that enables the recycling and reuse of all water from the dyeing process &#8230;&#8221;&nbsp; By Tyler Shultz&nbsp; &nbsp;from&nbsp; Apparel News&nbsp; https:\/\/bit.ly\/3CPyKvn&nbsp;<\/p>\n<div style=\"margin: 0px 40px 0px 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; position: relative; float: left; width: 630px; color: #000000; font-family: 'Helvetica Neue', helvetica, Arial, sans-serif;\">\n<div style=\"margin: 0px 0px 10px; padding: 0px 0px 10px; border-width: 0px 0px 1px; border-image: initial; outline: 0px; vertical-align: baseline; background: transparent; width: 630px; overflow: hidden; border-color: initial initial #eeeeee initial; border-style: initial initial solid initial;\">\n<div style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; width: 630px; text-align: center;\"><a style=\"margin: 0px; padding: 0px; border: 0px; outline: none; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000;\" href=\"https:\/\/www.apparelnews.net\/photos\/2021\/oct\/14\/125085\/\"><img decoding=\"async\" style=\"margin: 0px auto; padding: 0px; border-width: 0px; border-style: initial; outline: 0px; vertical-align: baseline; background: transparent; display: block;\" src=\"https:\/\/apparelnews.media.clients.ellingtoncms.com\/img\/croppedphotos\/2021\/10\/14\/RaplhLaurenPolos_web_t600.jpg?4326734cdb8e39baa3579048ef63ad7b451e7676\" alt=\"Ralph Lauren and Dow have partnered to release a detailed manual that covers dyeing cotton more sustainably and effectively by using ECOFAST Pure Sustainable Textile Treatment. | Photo courtesy of Ralph Lauren\"><\/a><\/div>\n<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 12px; vertical-align: baseline; background: transparent; line-height: 18px; color: #999999;\">Ralph Lauren and Dow have partnered to release a detailed manual that covers dyeing cotton more sustainably and effectively by using ECOFAST Pure Sustainable Textile Treatment. | Photo courtesy of Ralph Lauren<\/p>\n<\/div>\n<div style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background: transparent;\">\n<h4 style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 12px; vertical-align: baseline; background: transparent; font-family: HelveticaNeueW01-65Medi; line-height: 1; font-weight: bold; color: #77787b;\">TECHNOLOGY<\/h4>\n<h2 style=\"margin: 0px 0px 5px; padding: 0px; border: 0px; outline: 0px; font-size: 20px; vertical-align: baseline; background: transparent; font-family: 'Helvetica Neue', helvetica, Arial, sans-serif; line-height: 25px; font-weight: bold; color: #222222;\">Ralph Lauren and Dow Collaborate on New Process to Dye Cotton More Sustainablyo<\/h2>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f80f743 elementor-widget elementor-widget-text-editor\" data-id=\"f80f743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25fb5d elementor-widget elementor-widget-text-editor\" data-id=\"f25fb5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ralph Lauren storefront retailers may be fitted with new textile dyeing technologies for on-the-spot printing or coloring the blanks of cotton shirts and blouses in store. Dow is a major player in textile dye works working with Ralph Lauren on new processes for cotton dyeing. This could really up the ante on individualized style. Can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,13,32,31,73,27],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-dress-for-success","tag-fashion","tag-fashion-trends","tag-fashionistas","tag-ralph-lauren","tag-shoe-style"],"_links":{"self":[{"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":13,"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/posts\/178\/revisions\/197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/media\/195"}],"wp:attachment":[{"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10limited.com\/blog\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}